Thursday, July 8, 2010

Overall Reflections

What have I learned in DCMD so far........

I probably learned the most things in Brand Design Studio. Marketing, advertising, brand designing... generally sucking up to people in order for them to buy our products/services. We're all liars! Deceivers! We study the art of war. The war against ugliness in all forms, that is. We study the art of the devil. To lead people into temptation. That makes us designers sound bad, doesn't it? I guess that's what we do for a living. In a story, you always need the evil tempter/temptress to make the story continue. Otherwise, how is life going to go on?

"Stop your blessing bishop Gvendur, even the evil need a place to live," says the troll of the island of Drangey, northern Iceland, when bishop Guðmundur went to bless the island with holy water to rid it of evil forces. The evil cannot say the word "
Guð" or "God", hence the troll said "Gvendur". [Icelandic legend]
(yes, I read these kinds of things)

In DCOM, I learned about ways of communication, past and present. The art of communication is more complex than I thought, with different roles, different systems. It is like energy. We humans cannot create or destroy energy, but we can convert it to different forms. Like say, one receives information from a visual source, then translates into words and passes the information to another person verbally. The person may or may not grasp the information 100% clearly due to several factors such as noise or limit of vocabulary. The person then either gives feedback of the information to the first person (verbally, visually, etc.) or relays it to another person (verbally, visually, etc.). Like energy, information may get lost or altered due to interferences.

We learned about visual communication. How styles of visual communication give certain expressions or feelings. Victorian style expresses historicism and honors the rich culture of the past, Plakatstil expresses simplicity and directness, etc.

In Creative Communications, I learned about word-play and drama. I believe I have covered this one back in this entry so I shall not touch on it further :)

In 3D Modelling and Visualisation, I learned how to visualise an object in all angles and model it, texture it, render it, colour it to accuracy. It helps me appreciate designs of objects more, thinking about the details the designer/inventor puts into their design/invention.

In Web Design, I learned how to create and style webpages. As the internet is the #1 platform for people to interact and source for information in this modern world, a website needs to be informative, interactive, organized and visually appealing in order to make people stay and browse. It is a great platform for advertising.

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