Communication

It's the general communications model that I created :)

Interpreter: Receives messages from one or many sources, understands them.
Encoder: Re-expresses information/messages and sends it out.
Message: The actual information; content, sent from a sender to a receiver.
Channel: The medium or method used to transmit a message.
Noise: Anything that interferes with the transmission of a message.
Decoder: Receiver of message.
Feedback: Reaction or response of receiver on a sender's message, sent back to the sender/encoder. Receiver/decoder may also give response to the sources directly.

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To me, effective communication is when your intended message is correctly and accurately received and understood by your audience.

There are many ways to communicate, and no matter what form of communication it is, it requires at least one of our senses.

Our Creative Communications module teaches us to communicate creatively. Poems, stories, drama, etc. to convey an idea. It makes use of mostly sights and sounds. It makes us pick out important characteristics of a certain idea and find ways to express them.
For example, when we were asked to demonstrate a forest, we had to pick out characteristics of a forest such as trees, wild animals, hunters. Then we had to understand the characteristics of the trees, wild animals and hunters. Trees have many long branches and twigs, they sway in the wind. So, we as humans stretch out our arms and fingers like branches and sway, keeping our feet still on the ground like roots.

In our Branding Design Studio module, we deal with sights, sounds, tastes, touches, smells... anything that can help convey our ideas to the audience.
When we want to advertise something, we make visually eye-catching items like posters (sights), we let people sample our new food or drink products (tastes), we let them listen to previews of new albums (sounds), we let them feel textures of products (touches), we let them take a whiff of new perfumes or food items (smells)... for what reason? To let people experience something so good yet so little, that they would want more. It urges people to spend their money to get it.

We are all liars, deceivers, in that sense. We take something which may not be appealing, but with the art of expression, we touch into the psychology of people and brainwash them to take action.

This explains how important communication is. Without communication, a subject is just another particle of space dust. It does not get recognized or acknowledged, no matter how good or important it is.

At this point, I would like to share a quote which I heard from somewhere, but cannot remember. I may have rephrased it too. I don't know.

"How is it that 26 mere letters of the alphabet can make us happy, sad, angry, disappointed, excited?"